The “Informed Consumer Choice” campaign continues – Benefits and challenges of the liberalized electricity market

On July 1, 2025, significant changes to the Electricity Trading Rules came into effect, marking another important step towards the full liberalization of Bulgaria’s electricity market. These changes will eventually impact 4.5 million households, giving consumers greater choice and control – but also raising new questions about how to make the best decisions in this evolving market.

In our latest episode, “Benefits and Challenges for Household Consumers in a Liberalized Electricity Market,” Net-Zero Lab provides clear, accessible insights into:

  • New opportunities that the free market opens for households and businesses
  • Practical steps for better planning and managing electricity expenses
  • Price transparency as a tool for understanding the real cost of electricity

Full market liberalization offers the potential for more competitive offers, innovative services, and active participation in the energy transition. At the same time, it requires consumers to be informed, compare options carefully, and make choices aligned with their needs.

As part of our “Informed Consumer Choice” campaign, we are committed to helping households prepare for these changes, equipping them with knowledge to navigate the market confidently and benefit from the opportunities it creates.

Watch the video and explore all campaign resources here.

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