Digital confidence is strong, but AI expertise is uneven
The Erasmus+ project AISMark – AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future – examines how universities can combine AI, sustainability and responsible business practice in future marketing education. In May 2026, partners in Bulgaria, Germany, North Macedonia and Serbia used the same needs-assessment survey, collecting 502 valid responses across the four …
Digital confidence is strong, but AI expertise is uneven Read More »









