Responses from the Bulgarian AISMark survey show that AI is already a general-purpose assistant, but its use for specialised marketing work remains less common. As part of the AISMark project, Net-Zero Lab along with the Faculty of Economics and Business Administration at Sofia University surveyed 121 students, academic staff and professionals in May 2026. Information …
AI is used mainly for searching and creating content Read More »
The Erasmus+ project AISMark – AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future – examines how universities can combine AI, sustainability and responsible business practice in future marketing education. In May 2026, partners in Bulgaria, Germany, North Macedonia and Serbia used the same needs-assessment survey, collecting 502 valid responses across the four …
Positive attitudes and frequent use make AI part of everyday life Read More »
The Erasmus+ project AISMark – AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future – examines how universities can combine AI, sustainability and responsible business practice in future marketing education. In May 2026, partners in Bulgaria, Germany, North Macedonia and Serbia used the same needs-assessment survey, collecting 502 valid responses across the four …
Digital confidence is strong, but AI expertise is uneven Read More »
The 6th South East European Conference on Sustainable Development of Energy, Water and Environment Systems – SEE SDEWES 2026 – officially opened in Burgas, Bulgaria this year. The international forum is held in cooperation with the Faculty of Economics and Business Administration at Sofia University “St. Kliment Ohridski” and the Burgas Branch of Sofia University. …
Net-Zero Lab’s Team Participates in the 6th SEE SDEWES Conference in Burgas Read More »
Net-Zero Lab at Sofia University “St. Kliment Ohridski” is organizing a conference on October 21, 2025, at Grand Hotel Millennium Sofia, dedicated to Bulgaria’s innovation potential in strategic energy technologies. Bulgaria ranks among the last in Europe in terms of innovation capacity, yet it has the potential to establish itself as a leader in specific …
Net-Zero Lab at Sofia University has launched a new educational initiative, “Informed Consumer Choice,” aimed at raising public awareness and energy literacy among Bulgarian households in light of the ongoing liberalization of the electricity market. Through a series of short educational videos, the campaign provides accessible and expert-backed information about how the electricity market works, …
Net-Zero Lab Launches Educational Campaign on Electricity Market Liberalization Read More »
On May 29, 2025 (Thursday), at 4:00 PM, a public lecture titled “From Idea to Success: How Three Women Transform the Energy Sector” will take place in Room 315 at the Faculty of Economics and Business Administration, Sofia University “St. Kliment Ohridski”. The event is part of the Female Entrepreneurship Lab initiative and is suitable …
Upcoming guest lecture on May 29th, organised by the Female Entrepreneurship Lab Read More »
On March 19, during the Energy of Tomorrow forum organized by Investor.bg, the Faculty of Economics and Business Administration at Sofia University “St. Kliment Ohridski” was once again invited to contribute expert knowledge. In a panel discussion on the key topic of electricity market liberalization “Regulations and Opportunities for the Development of the Energy Market” Dr. Maria …
From Consumers to Drivers of Change: How Households Can Transform the Energy Market Read More »
On February 12, 2025, Net-Zero Lab and the Association for Production, Storage, and Trading of Electricity (APSTE) officially launched their partnership during a high-level discussion forum on “Flexibility of a Renewable Energy-Dominated Power System: Business Solutions and Academic Partnerships.” Held at the Intercontinental Hotel in Sofia, the event gathered leading experts from the energy sector, …
Net-Zero Lab and APSTE Launch Partnership to Enhance Energy System Flexibility Read More »
In a world where sustainability and innovation are becoming increasingly intertwined, one young woman has captured the spotlight with her groundbreaking business idea. Ladelaida Lagadova, a Bachelor’s student in Economics and Finance at the Faculty of Economics and Business Administration (FEBA) of Sofia University, has been recognized in the competition for the best business idea …
