Responses from the Bulgarian AISMark survey show that AI is already a general-purpose assistant, but its use for specialised marketing work remains less common. As part of the AISMark project, Net-Zero Lab along with the Faculty of Economics and Business Administration at Sofia University surveyed 121 students, academic staff and professionals in May 2026. Information …
AI is used mainly for searching and creating content Read More »
The Erasmus+ project AISMark – AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future – examines how universities can combine AI, sustainability and responsible business practice in future marketing education. In May 2026, partners in Bulgaria, Germany, North Macedonia and Serbia used the same needs-assessment survey, collecting 502 valid responses across the four …
Positive attitudes and frequent use make AI part of everyday life Read More »
The Erasmus+ project AISMark – AI-Driven Sustainable Marketing: Transforming Higher Education for a Greener Digital Future – examines how universities can combine AI, sustainability and responsible business practice in future marketing education. In May 2026, partners in Bulgaria, Germany, North Macedonia and Serbia used the same needs-assessment survey, collecting 502 valid responses across the four …
Digital confidence is strong, but AI expertise is uneven Read More »
